How to Make Money from Pinterest in 2025 – Step-by-Step Guide (For Beginners in India)

In 2025, Pinterest isn’t just a place to scroll through ideas, it’s a powerful income source for creators, bloggers, and students across India. Whether you’re into fashion, food, travel, or DIY crafts, you can turn your pins into profits with the right strategy.

Let’s go step-by-step and learn how you can make money from Pinterest in 2025, even if you’re a complete beginner.

Why Pinterest Is Perfect for Beginners in 2025

Pinterest now has over 480 million monthly users, and according to Statista (2024), India is one of the top-growing countries on the platform.

What makes Pinterest special?

• You don’t need to show your face (great for introverts!)

• Pins can drive traffic for months, unlike Instagram posts

• You can earn passively through affiliate links, blogs, or digital products

How to Earn from Pinterest in 2025

Pinterest isn’t just about inspiration anymore, it’s a full-time earning platform where creativity meets opportunity. Here are the 6 best and most trusted ways to make money from Pinterest this year:

1. Pinterest Affiliate Marketing

That is one of the most straightforward approaches towards earning money. You only have to market products of reputable companies, and when one clicks on your pin and buys through your link, you receive a percentage of the sale as a commission.

How to get started:

• Register for affiliate program like Zokera.

• Products should be picked that correspond to your area of interest, for instance, skincare, tech gadgets, or home decor.

• Create inviting, upright pins with comprehensible pictures and concise captions.

• Put your affiliate link in, and also, write a little note like: This post contains affiliate links.

Pro Tips:

• Use eye-catching, excellent-quality pictures.

• Include keywords in your pin titles and descriptions.

• Regularly post to niche-specific boards (like Budget Home Decor or Best Tech Deals).

2. Advertise Your Own Products or Services

In case you are offering digital items, hand-made crafts or professional services (like writing, design, or coaching), Pinterest can be a source of constant buyers for you.

Getting started:

1. Use a Pinterest Business Account.

2. Create branded, clickable pins for your products.

3. Direct each pin to your website, Etsy store, or service page.

4. Employ subject keywords (e.g., custom digital planner or freelance content writer India) to attract the right audience.

Reason for its effectiveness:

Pinterest brings in long-term, organic traffic, and your pins can continue to generate sales even months after posting.

3. Drive Traffic to Your Blog

Pinterest is a blogger’s best friend, it can drive thousands of visitors to your website every month.

Step-by-step:

• Write SEO-friendly blog posts.

• Create 2-3 engaging pins for each article.

• Pin them to relevant boards regularly.

• Use scheduling tools like Tailwind to stay consistent.

Once your traffic grows, you can monetize it through:

• Display ads (Google AdSense, Ezoic)

• Affiliate links inside your articles

• Selling your own eBooks or online courses

4. Sell Digital Products or Services

You can use Pinterest as your personal marketing engine. Design pins that show off your work or highlight your best-selling digital items.

Examples of what you can sell:

• Canva templates

• Notion planners

• Freelance writing or design services

• Pinterest account management

How to start:

Create pins showing before-after examples, testimonials, or mockups, and link them to your portfolio or online store (Gumroad, Etsy, Payhip, etc.).

5. Brand Collaborations & Sponsorships

Once your Pinterest profile gains steady engagement, brands may approach you for promotions or product features. Sponsored pins are now a major income stream for lifestyle and niche creators.

Steps to attract brands:

• Grow a clear, themed Pinterest profile.

• Make a simple media kit with your audience stats and engagement rate.

• Reach out to brands or join influencer networks.

Tip: Keep your content authentic, work only with brands that fit your niche.

6. Boost Growth with Pinterest Ads

If you want faster results, you can run Pinterest Ads (also called Promoted Pins). They help your pins reach more people and test which ideas perform best.

Benefits:

• Promote your blog, affiliate pins, or store products.

• Target specific audiences by location, interest, or keywords.

• Scale your traffic and income faster.

Even a small budget can make a difference when your visuals and niche are well-optimized.

Why Pinterest is Great for Earning in India

Here are the reasons Pinterest works especially well for Indian beginners:

• Growing global audience: While India-specific monthly active user (MAU) data is not always public, globally Pinterest has hundreds of millions of users, for example 537 million+ as reported by some sources.

• Niche opportunities that work in India: Niches like fashion, home décor, recipes, DIY, health & wellness, travel, and finance are popular and highly visual, making them ideal for Pinterest.
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• Lower barrier to start: Unlike platforms where you might need thousands of followers, Pinterest depends more on content quality, keywords and relevance. Even beginners with small followings can grow if their pins get traction.

• Evergreen traffic potential: A well-optimised pin can keep bringing traffic for months. That means you build once and earn over time.
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• India-friendly monetisation options: Indian affiliate networks and product markets make Pinterest viable for Indian creators and bloggers. For example, an Indian site mentions using Pinterest with the Indian affiliate platform Zokera.

Step-by-Step Guide: How to Make Money from Pinterest

Here’s how you can start, step by step:

Step 1: Create a Business Account

• Go to Pinterest and switch your existing account or create a new one as a Business Account. This unlocks Pinterest Analytics, Promoted Pins and other features.

• Fill out your profile: add a good photo/logo, clear bio, language preferences, claim your website (if you have one).

• Choose your niche, this is the next step.

Step 2: Choose Your Niche

• Pick one niche that you either already know or are willing to work in (for example: Indian home décor ideas, regional recipes, budget fashion, kids craft).

• A focussed niche helps you target your audience and make your content consistent and relevant.
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• Think about what your audience might search for on Pinterest, this helps in next step.

Step 3: Optimize Your Profile & Pinterest SEO

• Use keywords in your profile name, bio, and board names. For example: Budget Indian fashion tips, Easy South Indian recipes.

• Create boards that match your niche and give them keyword-rich titles and descriptions.

• Write pin titles and descriptions with keywords that your target audience might use. Pinterest acts like a search engine.

• Make sure to maintain clarity, users should know what the pin is about at first glance.

Step 4: Create Engaging Pins

• Use vertical images (ideal aspect ratio 2:3 or 1:1.5), bold text overlays, bright colours or clean designs.

• You can use tools like Canva to design pins easily.

• Use a scheduler like Tailwind to pin consistently. Consistency matters.

• Create 2-3 pins for each blog post or each affiliate product, test them and see what performs.

• Use keywords in the pin title and description.

• Link the pin either directly to a product/affiliate link or to your blog/landing page.

Step 5: Apply Monetisation Methods

• Once you have pins and boards working, start monetising. (See next section for methods)

• Use affiliate links in your pins or on your blog posts.

• Sell your own digital or physical products and use pins to drive traffic to them.

• Use Pinterest to drive traffic to your blog/YouTube channel where you monetise via ads or affiliate links.

• As you grow, collaborate with brands for sponsored content.

Track performance using Pinterest Analytics, find your best pins and replicate their style. Monitor clicks, saves, and link-outs.

Free Tools to Boost Growth

Tool	Use	Link
Canva	Pin design	canva.com
Pinterest Trends	Find what’s trending	trends.pinterest.com
Tailwind	Schedule pins	tailwindapp.com
Bitly	Shorten links	bitly.com
Keyword Tool	Find keywords	keywordtool.io/pinterest

Tips to Grow Faster on Pinterest

• Focus on Pinterest SEO: Use keywords in board names, pin titles, pin descriptions.

• Be consistent: Pin regularly. Scheduling tools help if you can’t be online every day.

• Use seasonal & trending keywords: For example, start posting Diwali décor ideas a few months ahead. Pinterest users plan ahead.

• Follow Pinterest guidelines: Avoid spammy behaviour (too many identical posts, broken links) and always disclose affiliate links.

• Track & optimise: Use Pinterest Analytics to find top-performing pins, then replicate their style or topic.

• Quality over followers: You don’t need millions of followers. Small but engaged audience + good pins + SEO can work well.

Common Mistakes Beginners Should Avoid

• Followers' thinking = everything. On Pinterest, it is mainly keywords and relevance that matter.

• Not revealing affiliate links and following policies, this might be detrimental to the visibility of your account.

• Creating low-quality pins (poor images, incorrect dimensions, no text overlay) results in a decrease in clicks.

• Erratic posting, pinning not regularly leads to gradual growth.

• Imitating others completely, instead, find your unique style within your niche.

Conclusion

Pinterest in 2025 offers plenty of earning opportunities for Indian newcomers, ranging from affiliate marketing to brand deals.
Begin with a small scale, keep posting, get to know your audience's preferences, and convert your creativity into a reliable online income.

Maybe your next viral pin is just one upload away!

ALSO READ: How to Earn Money from Instagram Reels (2025 Guide)

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Frequently Asked Questions (FAQs)

1. Can I earn money from Pinterest without a website?

Yes, you can start with affiliate links or promote products directly using Pinterest pins. A website is helpful later for blogs or digital products.

2. How much can I earn from Pinterest in India?

Beginners can earn ₹5,000-₹20,000 per month with consistent effort. Experienced creators or bloggers earn ₹50,000+ monthly through affiliate sales, ads, and brand deals.

3. Do I need followers to make money on Pinterest?

No, Pinterest works more like a search engine than a social app. Even with few followers, your pins can rank and drive traffic if optimized with the right keywords.

4. What type of content works best on Pinterest?

Visual niches like home decor, DIY crafts, beauty, travel, recipes, and digital products perform really well.

5. Is Pinterest free to use for earning?

Yes, Pinterest is 100% free to use. You only pay if you run Pinterest Ads to boost your reach.

6. Can students earn money from Pinterest?

Absolutely. Students can do affiliate marketing, promote digital products, or grow small niche blogs using Pinterest for free traffic.

7. How long does it take to start earning?

Usually, 1-3 months of consistent posting and SEO optimization start showing results.