Conversion Flow:

1. User makes any purchase.
2. Sale is counted & credited.

Tracking - Online

Cookie - 30 days

Allowed-Disallowed Media:

Cashback - Allowed
Coupons - Allowed
Banners - Allowed
Email Marketing - Allowed
Brand Bidding - Forbidden
Social Media - Allowed
Behavioral retargeting - Forbidden 
Adult traffic - Forbidden
Pop up/Pop Under - Forbidden
Desktop & Mobile Web - Allowed