Promotional Methods. Unless explicitly authorized in an EIO, Media Partner shall not promote a Creative using the following means:

(a) provision of leads obtained other than through intended consumer (“End User”) action (e.g. through the use of phone books, or similar such compilations of personal data);

(b) use of fake redirects, automated software, or other mechanisms to generate Actions;

(c) Actions that are not in good faith, such as those using any automated device, robot, Iframes or hidden frames; or

(d) the use of incentives to procure Actions from End Users.

We shall make available to You certain advertisements, button links, text links, and/or other graphic or textual material for display to promote our Product (the “Promotional Materials”). You shall include a link from the Promotional Materials to our Product, as specifically specified by us. Your use and display of the Promotional Materials shall conform to the following terms, conditions and specifications:
a. You may not use any graphic, textual or other materials to promote our Product other than the Promotional Materials, unless we agree to such other materials in writing prior to their display.
b. You may only use the Promotional Materials for the purpose of promoting our Product (and the products and services available thereon), and for linking to our Product.
c. You will not alter, add to, subtract from, or otherwise modify the Promotional Materials as they are prepared and provided to You by us. If You wish to alter or otherwise modify the Promotional Materials, You must obtain our prior written consent for such alteration of modification in each instance.
d. The Promotional Materials will be used to link only to our Product, to the specific page and address as specified by us.