Top 10 Best Online Shopping Sites in India 2025 | Compare Prices, Deals & Delivery Options

The online market in India has experienced rapid growth, changing the way people shop each day. From looking for the newest gadgets to locating amazing deals on fashion as well as everyday essentials, Indian online shoppers are in awe of the options available. With the variety of options comes the difficulty of locating reliable, high-quality and user-friendly e-commerce sites.

This blog focuses on the top shopping websites in India in 2025. It will help shoppers make better decisions regardless of whether you're an experienced online shopper or are just getting started. We'll explore what makes each distinguish themselves, review their best features, and arm you with useful tips for buying with confidence and security.

The E-Commerce Boom in India

The e-commerce industry in India has expanded beyond the major cities, with millions of smaller towns joining the online retail revolution. Thanks to affordable smartphones, faster internet access and cutting-edge payment options Online retail is expected to grow to $200 billion in 2026. Indian consumers today can avail an unbeatable selection of goods as well as fast delivery times and localised customer support.

How We Chose the Top Shopping Sites

Not all shopping websites generate identical value or reliability. To ease your search, this list of the best websites is compiled by considering the below parameters:

Product Range: Scope, quality, and uniqueness of products.

Pricing & Offers: Competitive prices, offers, and value for money.

User Experience: Interface of website/app, navigation ease, personalized suggestions.

Payment Methods: Ease, diversity, and safety in payment options.

Shipping & Returns: Quickness, availability, dependability, and returns policy transparency.

Customer Support: Availability, response, and complaint resolution.

Also Read: Top Inverter Battery Brands

Most popular online shopping sites

Sr. No	Website	Key Categories	Site Rating
1	Amazon India	Electronics, Fashion, Groceries, Books	4.8 / 5
2	Flipkart	Electronics, Fashion, Home, Grocery	4.6 / 5
3	Myntra	Fashion, Beauty, Lifestyle	4.5 / 5
4	Ajio	Fashion, Footwear, Accessories	4.4 / 5
5	Nykaa	Beauty, Personal Care, Wellness	4.5 / 5
6	Reliance JioMart	Grocery, Household, Fashion	4.2 / 5
7	BigBasket	Groceries, Beverages, Household Items	4.3 / 5
8	Croma	Electronics, Appliances	4.4 / 5
9	Tata CLiQ	Fashion, Electronics, Lifestyle	4.2 / 5
10	FirstCry	Baby, Kids, Maternity	4.4 / 5

1. Amazon India

Specifications: A complete marketplace with incredible coverage.

Based on revenue, Amazon India became the largest e-commerce platform in 2018. It was launched in 2013. It sells everything from beauty and groceries to electronics and fashion. Amazon India's payment security, customer service and fast delivery ensures that the consumers receive awesome service in the online shopping world.

Why It's Best:

• Offers the largest range of products: electronics, fashion, clothing, groceries, books and more.

• Prime membership offers the fastest of free deliveries, exclusive offers, alongside access to Prime Video.

• Best customer service and pity free return policy.

• Massively known and trusted by consumers across India, especially festive sales like Great Indian Festival.

Key Features:

• One day or same day delivery to selected cities.

• EMI and exchange offers on certain gadgets.

Payment options:

• Amazon Pay
• Debit/Credit Cards
• Cash on Delivery (COD)
• EMI, UPI Payments
• Pay Later
• Net Banking

Frequent sales events on Amazon:

• Amazon Prime Day
• Great Indian Festival
• End of Season Sale
• Black Friday

ideal for: Soppers who appreciate convenience, speedy delivery, and access to one place to all categories.

Website: amazon.in

2. Flipkart

Specifications: A homegrown giant with strong electronics and a fashion-focused.

Founded in 2007 is one of the largest and most reputable e-commerce platforms. The company was initially famous for selling books, the company quickly began to expand into electronics, fashion products, home and food items. Famous for its major sales events such as Big Billion Days, Flipkart provides affordable prices, speedy delivery, simple returns, and an easy shopping experience for customers from all over India.

Why It's Best:

• Famous for its massive discounts on mobiles, electronics and other appliances.

• The biggest competitor is Amazon with a large Indian customer base.

• The Big Billion Days sale is one of the most-awaited shopping events.

• Pay Later on Flipkart as well as SuperCoins Rewards program.

• Flipkart Plus loyalty program for extra advantages.

• Flipkart SmartBuy and MarQ exclusive brands offer quality at less costs.

Key Features:

• Easy return policies.

• Heavy discounts during Indian festivals.

Category: Electronics, fashion, appliances and more.

Payment option:

• Debit/Credit Cards
• Net Banking
• Cash on Delivery (COD)
• EMI
• UPI

Frequent sales events on Flipkart:

• Big Billion Days
• Flipkart Republic Day Sale
• Flipkart Diwali Sale
• End of Season Sale

.Ideal for: shoppers with tight budgets and those who are looking for the top gadgets or clothing bargains.

Website: flipkart.com

3. Myntra

Specifications: India's largest fashion destination.

Myntra is among the top shopping sites in India as they have everything from clothes to makeup and home products as they sell both local and foreign merchandise. Founded in 2007, Myntra offers countless brands giving them the freedom to choose whether they want to shop for themselves or gifts.

Why It's Best:

• The most popular platform for shopping fashion and lifestyle.

• Exclusive tie-ups with brands such as H&M, Mango, and Forever 21.

• Regular "End of Reason Sale" with huge discounts.

• Awe-inspiring variety of Indian and international brands.

• A user-friendly application with style tips.

Key Features:

• Tips for personal styling with "Myntra Studio."

• Easy size exchange and a fashionable experience.

• Extensive try-and-buy period, easy returns.

Category: Fashion and lifestyle.

Payment Options:

• Debit/Credit Cards
• Net Banking
• Cash on Delivery (COD)
• EMI
• UPI
• Myntra Gift Cards

Frequent Sales Events on Myntra:

• Big Fashion Festival
• Republic Day Sale
• End of Reason Sale
• Diwali Sale

Perfect for: fashion-conscious consumers and fashion-conscious shoppers seeking curated collections.

Website: myntra.com

Also Read: 10 Best Laptop Brands in India 2025

4. Ajio

Specifications: Fashionable fashion site by Reliance focused upon Indian and international trends.

It was established in 2016 as a subsidiary of Reliance Retail, Ajio has quickly become a renowned online retailer in India. It is known for its carefully curated collections, the website has a variety of products for the fashion and lifestyle for women, men, and kids. Ajio offers exclusive in-house brands as well as international brands that cater to a variety of style preferences.

Why It's Best:

• Managed by Reliance It offers chic Indian as well as international brand.

• Price is very competitive, especially in casuals, ethnic wear and footwear.

• A strong presence in the ethnic, fusion and streetwear categories.

• Regular "Flat 50%" sales and clearance sales.

Key Features:

• Trendy selections for Gen Z and millennials.

• A great mixture of both affordable and premium brands.

• Frequent flat discount sales.

Category: Fashion and ethnic wear

Payment Options:

• Debit/Credit Cards
• Net Banking
• Cash on Delivery (COD)
• UPI
• EMI
• Ajio Wallet

Frequent Sales Events on Ajio:

• Big Bold Sale
• Mega Summer Sale
• Navratri Sale
• Black Friday Sale

Perfect for: young fashion-conscious buyers as well as those who are looking for distinctive, bold clothes.

Website: ajio.com

5. Nykaa

Specialties: Beauty, personal care, and wellness platform.

In 2012, Nykaa was founded by Falguni Nayar in 2012, Nykaa has developed to become a top destination for wellness, beauty and fashion-related products in India. Beginning as an online marketplace and has since grown to include over 100 retail stores throughout the nation. Nykaa provides a broad range of products, which include makeup, skincare haircare, personal care as well as fashion products with both local as well as international brands.

Why It's Best:

• India's top website for makeup, beauty, products for skincare and wellness.

• Genuine internationally as well as Indian cosmetic brands.

• The fashion world is now expanded through "Nykaa Fashion."

• Guarantee of authenticity for the product.

Key Features:

• Personalized tips for beauty.

• Genuine product guarantee.

• Rapid shipping and frequent sales.

Category: Beauty, cosmetics, fashion

Payment Options:

• Debit/Credit Cards
• Net Banking
• Cash on Delivery (COD)
• EMI
• UPI.

Frequent Sales Events on Nykaa:

• Best in Beauty Sale
• Hot Pink Sale
• Pink Friday Sale
• End of Season Sale

Ideal for: Beauty aficionados, skincare enthusiasts, and those seeking trusted product recommendations.

Website: nykaa.com

6. Reliance JioMart

Specialties: Groceries and everyday things you need with a local and a local twist.

In 2019, JioMart was launched through Reliance Retail, JioMart has quickly expanded its reach throughout India with a wide variety of goods, such as electronics, groceries, home necessities, and fashion. Based on an online-to-offline (O2O) method, JioMart connects customers with local kirana stores, making sure to provide timely delivery times and assisting local businesses.

Why It's Best:

• Rapidly growing grocery and essentials platform.

• Also, fashion, smartphones, as well as household items.

• Discounts and prices that are competitive.

• Collaboration with local stores to provide greater delivery.

Key Features:

• Fast delivery in Tier 1 and Tier 2 cities.

• Integrated with WhatsApp shopping.

Category: Groceries, electronics, fashion

Payment Options:

• Debit/Credit Cards
• Net Banking
• UPI Payments
• Cash on Delivery (COD)
• QR Code Payments
• EMI

Frequent Sales Events on JioMart:

• JioMart Home Super Saver Days
• Holi Sale
• Baisakhi Sale
• Summer Sale
• Tyohaar Ready Sale

Perfect for: shoppers seeking everyday necessities as well as groceries in cities of Tier-2 and metros.

Website: jiomart.com

7. BigBasket

Specialties: India's top supermarket online.

Established in 2011 BigBasket has revolutionized shopping in India with its wide assortment of more than 40,000 items from over 1,000 brands. As an affiliate to Tata Digital, it serves more than 300 towns and cities with fresh food and staples, dairy meat, personal care products, household necessities and more directly to the doorsteps of customers. BigBasket handles around 15 million orders per month and has a significant presence in the online market for groceries.

Why It's Best:

• Leader in online grocery delivery.

• Fresh vegetables, fruits, meat, dairy and household necessities.

• Now part of Tata Group, ensuring strong backing.

• Freshness and hygiene ensures.

• Own private labels offer better prices.

Key Features:

• Options for scheduled delivery.

• Express delivery available in certain areas.

Category: Groceries, household items

Payment Options:

• Debit/Credit Cards
• Net Banking
• UPI
• Cash on Delivery (COD),
• BB Wallet
• Tata Pay Later

Frequent Sales Events on Bigbasket:

• Pretty Big Sale
• Seasonal and Festive Offers
• Flash Sales and Daily Deals

Ideal for: urban families and professionals who want their daily groceries delivered to their doorstep.

Website: bigbasket.com

8. Croma

Croma was established in 2006 Croma is India's first specialist large-format retailer. It's owned through Infiniti Retail Ltd., which is a subsidiary part of the Tata Group. With more than 550 stores spread across 200 plus locations, Croma provides a wide selection of more than 20,000 products from more than 500 brands, serving a variety of needs for consumers. Customers can shop on the internet at croma.com and in-person at physical stores, which provides an omnichannel seamless experience.

Why It's Best

• Tata Group's electronics store is loved for appliances and gadgets.

• Offers offline and online purchase the flexibility to purchase offline and online.

• Fantastic discounts on smartphones, laptops TVs, laptops, and other home appliances.

• Trusted electronics retailer.

Key Features:

• Installation and After-Sales Services.

• Frequent electronics clearance sales.

• Easy exchanges.

Category: Electronics, gadgets

Payment Options:

• Debit/Credit Cards
• Net Banking
• Cash on Delivery (COD)
• EMI
• UPI Payments

Frequent Sales Events on Croma:

• The 9th Wonder
• Festival of Dreams Sale
• Seasonal Sales

Website: croma.com

9. Tata CLiQ

Specialties: Authenticity-first shopping high-end brands, and electronics.

Why It's Best:

• A top destination for fashion, electronics, shoes and luxurious brands.

• Awarded by Tata Group, offering trusted authenticity and quality.

• Shop for electronics, clothing and other accessories in one roof.

• Tata CLiQ Luxury section for high-end shopping.

• The highest quality of packing and delivery.

Key Features:

• 100% authentic products, with ease of return and CLiQ & PIQ (order online and pick it up in store) choices.

• Exclusive brand alliances and frequent Tata CLiQ retail sales.

• Earn NeuCoins for every purchase. which can be redeemed on all Tata platforms.

Payment option:

• Debit/Credit Cards
• Net Banking
• Cash on Delivery (COD)
• EMI
• UPI

Major Sales Events on Tata CLiQ

• End of Season Sale
• Black Friday Sale
• CLiQathon Sale
• Hello Summer Sale
• Cashback October Sale

Perfect for: shoppers looking for high-end or luxurious products that come that are authentic and backed by a guarantee.

Website: tatacliq.com

10. FirstCry

FirstCry FirstCry was established in the year 2010 and has grown to become the largest online retailer in India for children, babies and maternity products. It provides more than 2 lakh items from more than 2,000 top brands from both international as well as Indian brands such as Pampers, Chicco, Johnson's and Carter's. From baby basics to toys, clothing and even books, FirstCry is a one-stop source for parents.

Key Features:

• Beginning at birth, products are available from the early teens and even the maternity.
• Tips on pregnancy and parenting via FirstCry Parenting.
• "FirstCry Club" with exclusive rewards and exclusive deals for members.
• More than 400physical locations to provide an multichannel experiences.
• Fast delivery and a reliable return policy.

Why It's Best:

• We are focusing exclusively on babies moms, kids, and other motherhood needs.

• A huge selection of reliable Indian as well as international brand names.

• Discounts, frequent sales and loyalty rewards.

• App that is easy to use and interface on the website.

• Strong offline presence, with more than 400 stores across India

Payment Options:

• Credit/Debit Cards
• Net Banking
• UPI (PhonePe, Google Pay, etc.)
• Wallets (Paytm, Mobikwik, etc.)
• Cash on Delivery (COD)

Frequent Sales Events on FirstCry:

• Mega Baby Fair
• End of Season Sale
• Anniversary Sale
• Diwali & Festive Sales
• New Year & Republic Day Sales

Website: firstcry.com

FAQs

1. Which is the most trusted online shopping site in India?

Amazon India has been widely considered to be the most trustworthy platform due to its quick delivery, authentic products as well as excellent customer service.

2. Which site is best for buying clothes online?

Myntra as well as Ajio are among the top for clothing and fashion, with the best brands, frequent discounts, and simple return options.

3. Where can I buy groceries online?

BigBasket and Reliance JioMart are the most popular platforms for everyday groceries fresh produce, daily groceries, and household goods.

4. Which website has the most favorable refund policy?

Amazon as well as Flipkart provide friendly return policies for customers that allow quick pickup and return services.

5. What are the safest payment options while shopping online?

Utilize credit/debit cards, UPI or wallets such as Amazon Pay and Paytm for safe transactions. The Cash on Delivery (COD) is also accessible on a lot of websites.

6. Are these websites available as mobile apps?

Yes, the top websites such as Amazon, Flipkart, Myntra, Nykaa, and BigBasket provide easy-to-use mobile applications to Android as well as iOS.

7. Which site is best for electronics and appliances?

Croma, Amazon, and Flipkart provide a variety of electronic products, including free EMI as well as extended warranty.

8. Where can I shop for beauty and skincare products?

Nykaa is the most renowned for authentic skincare and beauty products, including unique international as well as Indian brands.

9. which is the most popular online shopping website?

Amazon India is the most popular online shopping website in India, known for its vast product selection, fast delivery, reliable service, easy returns, and trusted reputation across all categories.