Top 10 Jewellery Brands in India: Affordable Jewellery Brands
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Blending traditional artistry with innovation, Indian jewellery is celebrated the world over. The Indian jewellery market caters to all consumers, from brides-to-be who want dazzling bridal necklaces set with intricately carved stones, to contemporary stylish individuals looking for sleek modern designs.
Clients who are keen on fashion are well aware of the significance of choosing a brand. Thus, this approach will look into the top 10 Indian jewellery brands their standing, particular offerings, and differentiating factors within the cutthroat business.
10 Best Jewellery Brands in India List
| Brand | Key Features | Starting Price | Buy Now / Website |
|---|---|---|---|
| Tanishq | Trusted by millions, BIS gold, certified diamonds, bridal & daily collections | ₹7,000 (Gold) / ₹10,000+ (Diamond) | tanishq.co.in |
| Kalyan Jewellers | Regional & bridal focus, transparent pricing, wide presence | ₹8,000 (Gold) / ₹12,000+ (Diamond) | kalyanjewellers.net |
| Malabar Gold | Global presence, ethical sourcing, wide variety, gold schemes | ₹7,000 (Gold) / ₹10,000+ (Diamond) | malabargoldanddiamonds.com |
| TBZ (Zaveri) | Legacy brand, regal designs, bridal collections, detailed billing | ₹10,000 (Gold) / ₹12,000+ (Diamond) | tbztheoriginal.com |
| PC Jeweller | Modern designs, bridal focus, EMI options, detailed invoices | ₹8,000 (Gold) / ₹12,000+ (Diamond) | pcjeweller.com |
| Joyalukkas | International reach, cultural designs, bridal expertise | ₹7,000 (Gold) / ₹10,000+ (Diamond) | joyalukkas.in |
| CaratLane | Minimalist & modern, Try-at-Home, backed by Tanishq | ₹5,000 (Gold) / ₹7,000+ (Diamond) | caratlane.com |
| Amrapali Jewels | Handcrafted, tribal & heritage designs, luxury focus | ₹2,000 (Silver) / ₹20,000+ (Gold) | amrapalijewels.com |
| Senco Gold | Bengali styles, budget to bridal range, gold savings plans | ₹5,000 (Gold) / ₹10,000+ (Diamond) | sencogoldanddiamonds.com |
| BlueStone | Online-first, affordable elegance, virtual try-on, fast delivery | ₹3,000 (Gold) / ₹7,000+ (Diamond) | bluestone.com |
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How We Selected These Brands?
Brand Perception & Trustworthiness: We focused on reliable brands that have an authentic trust reputation for their unmistakable pricing and truthful brand and authenticity built over years.
Quality & Craftsmanship: Only brands with outstanding craftsmanship, hallmark certification, and widel attention to detail, be it with regards to the gold or diamonds or heirloom pieces made the list.
Customer Reviews & Customer Satisfaction: To trust these brands were actually making their customers happy, we examined customer reviews from various sources such as google, justdial, and trustpilot.
Certifications & Authenticity: We focused on those that provide uncut gemstones and diamond certifications dated by recognized gem laboratories and BIS hallmark gold and open invoice craftsmanship pricing.
Innovation & Design Leadership: To assess how that brand participates on trends we checked sponsorships with designers for unique bridal collections or classic and contemporary styles which characterized them.
Value Added Services: These particular brands were set apart by features such as lifetime exchange, customization options, buyback policies, and storing them on easy payment plans.
Top 10 Jewellery Brands in India
1. Tanishq
Starting Price ₹10,000
Tanishq is one of the most distinguished jewelry brands in India and is part of the titan enterprise, Titan. It is known for offering quality products such as BIS-hallmarked gold along with invaluable goldsmithing and pricing that does not seek to exploit the customer. Whether it is for the self-adorning bride or the diamond enthusiast, Tanishq has something for every taste and occasion.
Why you'll Love It:
Diamond and gold items are guaranteed quality, hallmark-certified gold, and hallmarked diamonds.
Exquisite bridal and wedding collections such as "Rivaah."
No-hassle shopping experience on the internet and in more than 350 physical locations across the country.
2. Kalyan Jewellers
Starting Price ₹8,000
Kalyan Jewellers is one of the oldest and most reliable brands in India's jewellery industry. With increasing global influence, the brand provides exquisite collections and elegant regional designs. Kalyan is also famous for their transparent business policies. They provide jewellery for any culture, occasion, and taste.
Why you'll Love It:
Various collections to suit regional tastes all over India.
Transparent pricing and hallmark certification by BIS.
Recognized for celebrity endorsements and exposure in the press.
3. Malabar Gold & Diamonds
Starting Price ₹7,000
Launched in 2000, Malabar Gold & Diamonds is one of the most revered jewllery brands in the world today, blending Indian traditions with contemporary styles. With innumerable showrooms and a focus on responsible business practices, Malabar offers ethically sourced gold and certified diamonds making them a first choice for fine jewelry buyers both in and out of India.
Why you'll Love It:
Excels at simple gold jewellery ideal for daily use.
Provides a stunning "Era" range of vintage designs.
Reputed for ethical business practices, such as responsible sourcing of materials.
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4. Tribhovandas Bhimji Zaveri (TBZ)
Starting Price ₹10,000
TBZ, also known as Tribhovandas Bhimji Zaveri (TBZ). one of India's oldest and most prestigious jewellery brands. founded by Tribhovandas Bhimji Zaveri in 1864 in Mumbai (India). Known for its royal craftsmanship, premium quality and innovative bridal collections, TBZ blends timeless tradition with modern aesthetics, making it a preferred choice for generations.
Why you'll Love It:
Stunning bridal jewellery with excellent craftsmanship.
Sculptured heritage designs and high-quality certified diamonds and solitaires.
Heritage designs reimagined with modern aesthetics.
5. PC Jeweller
Starting Price ₹8,000
Since its inception in 2005, PC Jeweller has become one of India’s largest jewellery retail chains. Recognized for offering fair pricing, and an efficient retailing experience, PCJ Masters the art of combining modern design and authentic quality suitable for everyday wear as well as wedding collections.
Why you'll Love It:
A beautiful range of diamond-studded fashion jewellery.
An easy-to-use website with an expansive online catalogue.
Attractive exchange and buyback policies.
6. Joyalukkas
Starting Price ₹7,000
JoyAlukkas is a global jewellery brand, renowned for its wide selection of collections, international standards and high-end shopping experience. Headquartered in Kerala, the brand, being from Kerala, is also favorite among expats. Originating from South India and having its offices in more than 11 countries, Joyalukkas is the ultimate blend of heritage elegance and contemporary sensibility.
Why you'll Love It:
Known for statement gold necklaces and classic jewellery designs.
A convenient loyalty programme for regular shoppers.
Accredited with prestigious international awards recognising its quality.
7. CaratLane
Starting Price ₹5,000
The digital-strategy and clean designs coupled with technology-enabled features have completely transformed the jewellery shopping experience in India: Tanishq brand CaratLane. It has been embraced by millennials as well as young professionals working in corporations-they find it affordable yet offer fine craftsmanship ideal both for everyday wear, gifting, and those special occasions.
Why you'll Love It:
Perfect for millennials with minimalist, trendy designs.
Virtual Try-On feature and doorstep delivery services.
Affordable pricing without compromising quality.
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8. Amrapali Jewels
Starting Price ₹5,000
Founded in 1978 by Rajiv Arora and Rajesh Ajmera in Jaipur, Rajasthan, Amrapali Jewels is a globally acclaimed luxury jewellery brand known for its revival of traditional Indian jewellery art. The brand draws inspiration from Mughal, Rajput and tribal designs, combining heritage with contemporary aesthetics.
Why you'll Love It:
Rich jewellery heritage brought to life with delicate craftsmanship.
Flaunts breathtaking jadau, polki, and meenakari work.
The go-to brand for culturally inspired luxury enthusiasts.
9. Senco Gold & Diamonds
Starting Price ₹5,000
Senco Gold and Diamonds is a Kolkata heritage brand with a history of 80 years. The beautiful collection of Senco is gold jewelry in Bengali style, temple jewelry and customary patterns combined with craftsmanship and innovations. Senco is a famous name in Eastern India and not only there.
Why you'll Love It:
Affordable traditional collections designed for elegance.
Famous for its handcrafted, lightweight jewellery.
Serves multiple Indian metros and has a strong online presence.
10. Bluestone
Starting Price ₹3,000
Products from the range of BlueStone offer craftsmanship with contemporary styles in affordable fine jewelry. Most of their designs take advantage of technology to provide style and comfort to people where one doesn't have to pay exorbitantly for a unique piece of jewelry they always wanted to have.
Why you'll Love It:
24-hour delivery or money-back guarantee on select products.
Ultra-modern pieces in gold, platinum, and gemstones.
Convenient Try-at-Home service for a stress-free shopping experience.
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Current Jewellery Trends in India
1. Modular Jewellery: Save money by combining and interchanging removable jewellery components.
2. Yellow Gold Revival: Although white gold and platinum are still favorites, classic yellow gold is reviving.
3. Minimalist Pieces: Players such as CaratLane and Bluestone are targeting the increasing popularity of light, work-wear jewellery.
4. Sustainability: Conflict-free diamonds and ethical sourcing are being given priority by heavyweights such as Malabar Gold & Diamonds.
Conclusion
Whether you're looking for timeless bridal sets, or handcrafted heritage pieces, India’s top jewellery brands offer something for every taste, occasion, and budget. When choosing your perfect jewellery piece, consider what matters most be it hallmark certifications, heritage craftsmanship, design aesthetics, or digital convenience. No matter which brand you choose from this list, you're guaranteed a combination of quality, trust, and style that reflects the richness of Indian jewellery tradition.
FAQs
1. Which is the best jewellery brand in India?
- CaratLane
- Malabar Gold
- Joyalukkas
- Amrapali
- BlueStone
2. Which is the No 1 gold company in India?
The No.1 gold jewellery company in India is widely considered to be Tanishq, a division of Titan Company Limited.
3. Who is the No 1 jewellery designer in India?
Farah Khan Ali is one of the most successful and known designers in India.
4. Which brand offers the purest gold in India?
All top brands like Tanishq, Malabar, Kalyan, and Senco offer BIS-hallmarked gold, which ensures purity. Look for 22K or 24K BIS stamps and a hallmark certificate for verification.
5. Where can I buy certified diamond jewellery in India?
Brands like Tanishq, CaratLane, BlueStone, and PC Jeweller provide IGI or GIA-certified diamonds with clear documentation. Always ask for the certificate at the time of purchase.
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